Why is the athletics track purple for the Paris Olympics Games 2024?

Everybody have been questioning this major highlight around the world. The athletics track and field of Paris Olympics Games 2024 have been coloured in hues of purples due to specific reasons.

Reason 1: Camille Yvinec, director of brand identity for Paris 2024, said her teams had worked on the colour palette for two years. Ultimately, they picked purple for the Stade de France track as a reference to the lavender fields of the south of France, where cities such as Nice and Marseille are hosting some Olympic events. The purple track is meant to turn heads and leave an imprint in the historical record: That was in Paris. The color, organizers boast, was “never seen before for an athletics track.”

Reason 2: To make history by making this the first competition to be held on a track of this purple colour. This will allow the images of the Paris 2024 Games to be engraved in the memories of spectators, television viewers and athletes alike”, explained a press release, while the Italian firm Mondo was commissioned to produce the 13,000 m² track.

Reason 3: Purple for better television coverage and an impactful viewer experience! More specifically, two shades of purple (a lighter one for the track and competition areas themselves, and a darker one for the technical areas) have been used to colour the facilities at the Stade de France. A complementary grey colour was chosen for the outside of the bends, in a historic nod to the asphalt track used in Paris in 1924.